Alo, producer of award-winning Ethiopian specialty coffee, grown at altitude and crafted with care. Alo Coffee was born of a dream and a real leap into the unknown. For years, Tamiru, a former university teacher and electrical engineer, worked in the coffee industry. He observed at close quarters the difficulties of a sector where quality was too often neglected and producers struggled to be fairly remunerated. Despite his experience, the injustices of low prices and undervalued labor long dissuaded him from launching his own venture. That all changed in 2020, when Ethiopia organized its first Cup of Excellence. The event was a revelation: it proved that exceptional coffee could be celebrated and rewarded. Alongside his wife Messi, Tamiru then set himself a clear mission: to demonstrate that Sidama's coffees could compete with the best in the world. In 2021, against all the odds, their very first entry, a batch carefully prepared in their home village of Alo in Bensa, won Ethiopia's Cup of Excellence. This success confirmed their conviction that it's not just tradition, but passion and rigor that forge excellence. Today, Alo Coffee remains driven by the same ambition: to offer Ethiopia's finest coffees, to defy expectations, to honor the growers who make it all possible, and to share the unexplored potential of Ethiopian coffee with the world.